Cerveja Garoa

One of the coolest things is inspiring and create a brand from the beginning. That’s what happened when we were invited by Lamastro brothers to create a brand for the brewery that they wanted to open.

There were many studies, target group mapping, definitions of the DNA of the company, photo shoots through the center of Sao Paulo and excited chats with many gifts and sips of excellent beer.

After a period of maturation, came the name and slogan that would give life to the true spirit bohemian São Paulo:

 

– GAROA, a breja artesanal da terra da garoa.

The beer name, which also baptizes Brewery, refers to thin, steady rain from a time that it was still raining in SP.

A strong beer, which reveals all its softness and a slight sweet taste to anyone who persists. As the locomotive country.

An immediate relief to the busy life of the largest Brazilian metropolis, even in the hour of fun, keeps her strong personality and requirement for quality.

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